Why mobile advertising isn’t as huge as it’s hyped to be (yet)
Christof Wittig is founder and CEO at LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP). Mobile is huge, tech pundits say. But most of them miss the fact that mobile advertising isn’t growing anywhere near the pace of mobile adoption. As Mary Meeker’s 2014 Internet Trends Report shows, mobile ads still represent just a fraction of the global Internet advertising spend, which is still dominated by desktop-based ads. And if mobile content can’t make enough money through advertising, mobile is largely unsustainable as a media platform. This is a big problem for the industry, and while analysts like Meeker do a...
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